Archive for December, 2007

World’s Largest Calls on CW Expertise

Marketing

September saw David Bates and the creative team of CW developing initial visuals for BASF-CC Ltd – The World’s Largest Chemical Company.

Following this, CW has now produced a range of trade press advertisements, a sustainable development brochure, a looped DVD video presentation and a folder to promote a brand new product range. Each project required very fast turn-around and was delivered to the clients’ satisfaction, well within agreed timescales.

CW is currently working on several other projects with different departments of BASF-CC (UK) Ltd. and look forward to completing them throughout early 2008.

Posted by Creativeworld on 18th December 2007

Communicating Through the Channels

Marketing

When textiles manufacturer James Dewhurst was looking to communicate with a new target audience, the message from brand specialist, Paul Bury, was “Don’t forget the channels”.

All avenues of marketing activity, including direct mail, new media, PR and advertising, were employed as a ‘single proposition’ strategy for exposing the James Dewhurst brand name to markets across the United States. The result… well let’s say the company is already looking to expand its US operations to keep up with demand.

Posted by Creativeworld on 18th December 2007

Maximise Your Brand, Whilst Selling Others

Branding

With some of the biggest names in furniture, including Hulsta and Ligne Roset, showcased under one roof, it would be easy for the Hewitts of Southport brand to be overlooked. That is why Roger Hewitt entrusted his recent rebranding project to CW Advertising, his agency for over 8 years, to ensure that the new Hewitts Interiors brand would “hold its own” amongst the big hitters of the furniture world, whilst still communicating the quality of products in-store.

Posted by Creativeworld on 18th December 2007