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Creativeworld Marketing Campaign for F. Ball goes from strength to strength

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As many of our followers will know, Team Creative have been very busy promoting the latest addition to F. Ball and Co’s Performance range… Stopgap 1200Pro.

The latest competition has seen the more creative members of the UK’s Contract Flooring community working hard and submitting more and more impressive photography, showing the world exactly what they think of this fantastic product and how they position it above other products currently available.

Twitter is absolutely buzzing about this great product with new updates steadily arriving every day… so if you’re not yet following @FBallUK – start today!

Here are just some of  just some of the latest ones that really caught our eye!


Posted by David Bates on 27th August 2013

Creativeworld – Bringing Ideas to Life

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For those of you who don’t already know, here at Creativeworld we are this year celebrating our thirty year anniversary in the Design and Marketing industry, an achievement that not many North West design agencies can boast.

So when our friends at ‘Live Magazines’ heard about our achievement they were interested to find out a little more about the man behind the company’s success and what drives him forward. We invited their business editor, Tony Dewhurst, down to our Altham Studios to meet our very own Managing Director, Clive Wood, as he talks all things Creativeworld in an exclusive interview with the magazine.

You can read the full interview here at

Posted by Jack Dyson on 26th July 2013

UK Leading Flooring Giants F. Ball Launch Exciting New Product to the Market

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When you think of the world of contract flooring as an industry, imaginative thinking and a creative design approach may not be the first phrases that spring to mind. But one business that is continuing to break the mould in their approach to marketing is F. Ball & Co. Ltd.

You only need to look at the company’s forward thinking marketing strategy to see why they have been the UK leaders of flooring preparation and adhesive products for decades, and with the latest addition to their High Performance Smoothing Underlayment Range, Stopgap 1200 Pro, the company clearly continues to lead the way.

This latest innovation to the F. Ball product range is the answer to many contract flooring professional’s prayers; a smoothing underlayment that can deliver optimum performance when applied over old adhesive residues, requiring minimum preparation and offering maximum performance for a perfectly smooth finish… guaranteed.

A new product launch is a vital part of any company’s marketing strategy no matter what industry you’re in. You only get one chance to introduce something new to the market and getting it right first time is essential.

At Creativeworld we have been providing specialist design, marketing and digital media expertise to F. Ball for over 5 years and have enjoyed a fantastic working relationship with them on a whole host of schemes, from new product and promotional launches through to the development of an iPhone app and online competition websites. Creativeworld’s Sales and Marketing Manager, David Bates, commented on the ideal pairing’s latest collaboration. “A new product launch is a vital part of any company’s marketing strategy no matter what industry you’re in. You only get one chance to introduce something new to the market and getting it right first time is essential.”

F. Ball wanted us to come up with a complete product launch package. This included point of sale (POS), promotional posters, press releases, bespoke light box transparencies and a series of promotional adverts to feature in relevant industry publications. A two day product photo shoot was also required. When we work with a company of F. Balls stature it’s important to have a true understanding of what they as a brand represent. Doing this, and by understanding the brand’s core values from the offset, allows us to devise concepts that perfectly complement and enhance in every way.

From initial concept and design, to final creation, the team were on hand every step of the way. This was another exciting project for us to be involved in and we are thrilled with the end results. We wanted to create something eye catching, something that would grab the market’s attention and I think we have managed to achieve that. David added.

Stopgap 1200 Pro is set to revolutionise the way the contract flooring industry works and since the official launch in May 2013, projected sales have soared with F. Ball predicting sales to exceed the seven figure mark in its first full year.

Stopgap 1200 Pro  Stopgap 1200 Pro




Posted by Jack Dyson on 3rd June 2013

Caligen Foam attend Index 2011: 12th-15th April 2011, Geneva, Switzerland

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Caligen attends Index 2011, Geneva, Switzerland

John Skinner, Rowland Murphy, Indir Bijedic, Pas Pirraglia at Index 2011, Geneva, Switzerland

As part of the ongoing marketing drive of Vita Cellular Foams (UK) Limited, Creativeworld have been selected to work closely with several of its divisional companies.


April saw Caligen Foam attending Index 2011 in Geneva, Switzerland.

Angela Mistry of Caligen said, “The stand was taken at the Index exhibition to demonstrate the capability of Caligen Foam in the supply of spool wound tapes supplied under the brand ‘SoftSeal’ for the hygiene market.

Recent innovation in the high specification polyester foam used has resulted in controlled porosity material that aids application in the manufacture of diapers and incontinence products, and in cooperation with manufacturers and machinery suppliers has seen a further growth in the demand for these products.

Activity over the four days at the exhibition was brisk with potential customers from around the globe descending on the show and interest in the spool wound ‘SoftSeal’ demonstrated strong future potential. With Caligen Foam already in development of such a system it was a great opportunity to sit down with potential customers and discuss the outlook for such products. Indeed a number of potential customers have already requested test material once this becomes available.

I would like to thank David Bates and the design teams at Creativeworld for the outstanding service we received designing and co-ordinating the exhibition stand, banner stands and promotional merchandise. The whole stand was turned around in a couple of weeks and we are now working on our next stand for Techtextil in May 2011.”

Posted by David Bates on 18th May 2011

CW Advertising to showcase their marketing expertise in series of exciting and imaginative ads

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First ad in series has a compelling budget theme and is set to be launched in time for Chancellor Alistair Darling’s first budget on Wednesday 12th March In a brand new ad campaign launching this week, North West based CW Advertising has used its considerable creative flare to showcase its marketing communications expertise.

The campaignfrom kicks off with a budget themed ad designed to appeal to shrewd entrepreneurs keen to make cost-effective use of available resources and, at the same time, add value to their businesses and build their brands in a way that has real impact on the bottom line. Explaining the decision to use their expertise to promote their own services, CW Director, Paul Bury says,

“We opted for a themed ad campaign linked to topical events to demonstrate our marketing expertise. The first ad in the series is being released to coincide with this year’s eagerly awaited budget announcement on 12th March. We thought this would be a great way of getting the message across that we are happy to work with economically minded but far-sighted businesses to develop integrated marketing strategies that have a real impact.”

With 25 years experience of providing tailored services to a wide range of clients, CW is the marketing communications company of choice for those with a reputation for prudent but effective business acumen.

For example, CW has recently worked with the long-established and well respected Greater Manchester shirt company Rael Brook to develop a brand new e-commerce website.

BASF ® Ltd, the world’s largest chemical company, relied on the creative team at CW for several fast turn around marketing projects including a looped DVD Video presentation.

Bolton’s newly established furniture retailer, Rivington Taylor also came to CW for their fully integrated marketing strategy whilst Burnley-based leading designer and manufacturer of specialist lighting, ACDC entrusted their recent corporate re-brand project to CW.

Leading the way in Property Marketing, CW is responsible for the marketing of some of the region’s most prestigious property developments such as Gladman Development’s Hurricane & Estuary Point developments in Liverpool, the Investment sale of Manchester’s infamous “Printworks” as well as Yorkshire based developer & builder, Marshall/CDP’s rebranding of Cheshire’s Daresbury Park, Cheshire’s most prestigious Business Park.

Their experience in these markets continues to go from strength to strength with numerous campaigns running both nationally and worldwide.


Posted by Creativeworld on 11th March 2008