Archive for Branding

Creativeworld First Choice for UK Leading Transportation Organisation First Group

Announcements Branding Corporate Identity Design Exhibition News

Fresh off the back of our recent digital work for Lancashire based firm First Rail Support Ltd, which saw our digital team exclusively appointed to design, develop and build a bespoke interactive website for their First Education & School Travel division, we’re collaborating once more.

This time, we were commissioned by the transportation giants to produce a range of eye catching and engaging roller banners for three of their core business divisions - First Replacement Transport Service, First Corporate Travel & Accommodation and First Education & School Travel - along with an additional point to contact banner, for their exhibition stand at the Bus & Coach Show at the NEC, Birmingham this month.

First banners resize 1

David Bates, Creativeworld’s Account Manager commented on the latest project. “Our team here at Creativeworld have forged a fantastic working relationship with First Group over the last year, having been involved with a whole host of different projects along the way. As one of Lancashire’s leading design, marketing and digital media agencies we pride ourselves on the professional service we offer our clients, both big and small as we feel this is the key to building a successful, long-term partnership.”

Our team here at Creativeworld have forged a fantastic working relationship with First Group over the last year having been involved with a whole host of different projects along the way.

The recent project also saw our team produce a range of promotional material for the exhibition including corporate branded pens, tax disk holders and an A4 leaflet for each division.

All literature produced needed to follow the same design guidelines as the recent website our team produced, ensuring a cohesive brand identity throughout the groups marketing strategy.

It’s fantastic for us as a creative agency to be able to facilitate in-house such a broad range of design, marketing and digital media solutions for our clients, which in turn takes away the hassle and stress from our clients of having to research and source their needs from different companies.

First banners resizeLancashire Exhibition Design - Lancashire Marketing Agency - Lancashire Corporate Identity

Posted by Jack Dyson on 3rd October 2013

Creativeworld Marketing Campaign for F. Ball goes from strength to strength

Advertisements Branding Corporate Identity Marketing News Social Media

As many of our followers will know, Team Creative have been very busy promoting the latest addition to F. Ball and Co’s Performance range… Stopgap 1200Pro.

The latest competition has seen the more creative members of the UK’s Contract Flooring community working hard and submitting more and more impressive photography, showing the world exactly what they think of this fantastic product and how they position it above other products currently available.

Twitter is absolutely buzzing about this great product with new updates steadily arriving every day… so if you’re not yet following @FBallUK – start today!

Here are just some of  just some of the latest ones that really caught our eye!

 

Posted by David Bates on 27th August 2013

Leading property marketing agency, Creativeworld, create new marketing material for Deva City Office Park, Manchester

Branding Commercial Property Corporate Identity Design Interactive Marketing News PR Website

Capture

The city of Manchester is renowned for being home to some of the North West’s finest office environments available, offering a fantastic return on investment to tenants currently situated in the area.

Deva City Office Park, situated in Manchester city centre, is one of the region’s most iconic office schemes currently available for lease, offering competitive unique accommodation with the benefits of city centre amenities and a host of public transport links nearby. Deva City Office Park is the space with a difference.

Our team at Creativeworld has been working with property fund managers and owners, Highcross, on their development of Deva City Office Park scheme for a number of years, having been originally commissioned back in 2011 to create a bespoke marketing package for the site’s launch to the market. Creativeworld Partner, Simon Swindells, commented. “We have a very strong understanding of how Highcross operate and how they like to present their properties to the market, which comes from us having worked successfully with Highcross for a number of years now on a variety of their schemes. We offer a wide range of experience and expertise to the market, allowing us to design and create work that is both innovative and relevant to the industry, which is something we pride ourselves on at Creativeworld.”

The latest marketing literature we produced, which was unveiled to the North West commercial property market in June, included a flexible updatable folder and a variety of promotional inserts, demonstrating the scheme’s key features and selling points. The printed material featured a spot uv finish throughout along with a 5 colour process to incorporate a silver metallic finish.

We always take the time and trouble to evaluate the UPS of our client’s schemes in order to deliver the right product; it has to be engaging and visually appealing.

Since we got to network with a Melbourne printing company we got to use a new striking location where internal photography was also taken, along with the design and installation of new letting signage. To coincide with these, the existing Deva City website was also overhauled and rebranded to complete the makeover.

Deva City Office Park is a unique environment which offers so much as a business location; we wanted to get this across with the latest set of marketing. What we produce plays such an important role in creating the right impression for our client’s properties. We always take the time and trouble to evaluate the UPS of our client’s schemes in order to deliver the right product; it has to be engaging and visually appealing.Simon added.

Joint agents for the Deva City scheme include CBRE, Edwards & Co and Canning O’Neill.

www.devamanchester.co.uk

 

Posted by Jack Dyson on 15th July 2013

Lancashire Marketing Agency, Creativeworld offer bespoke marketing services for the sale of famous London landmark, Old Spitalfields Market

Branding Commercial Property Corporate Identity Design Interactive Marketing News PR Website

OSM1

 

The city of London is home to some of the UK’s oldest and most renowned British institutes, which are synonymous with stability and longevity, representing one of the world’s premier financial districts and the UK’s economic hub.

April 2013 saw one of the capital’s most prestigious and historic shopping, event and entertainment destinations, Old Spitalfields Market, became available for acquisition when Irish based international property investment and development giants, Ballymore Group, unveiled their plans to release the scheme to the market, inviting offers in excess of 100 million pounds.

Our team at Creativeworld was exclusively appointed by Ballymore Group in March, after being recommended by property agency specialists Coady Supple, to offer experienced commercial property marketing expertise to the newly available investment. Creativeworld’s MD, Clive Wood, commented on the recent collaboration. “We have been working with the partners of Coady Supple for a number of years having been appointed on a number of their new investment opportunities. They know just how much we pride ourselves on making the small details matter which is why they had no doubts in recommending us to Ballymore for this project. In this industry, each investment you are involved with is completely unique and you have to take that into consideration when you are looking to put it out to the market.”

The scheme quickly generated interest on a global scale and required a truly bespoke marketing strategy in order to reflect the character and personality of the landmark property.

Old Spitalfields Market is the centrepiece and cultural hub of an area undergoing a renaissance and which benefits from the adjacent physical economic change. The scheme is part of the engine room of a new and growing circuit for social, cultural and retail activity that is becoming known across the world.

The literature we produce can have a huge influence on their first impressions which could be the difference between making an offer and moving onto the next opportunity. We all know you only get one chance to make a first impression.

An oversized A4 case bound brochure filled with creative photography of the market’s everyday activity was produced. The 68 page brochure needed to capture the very soul and essence of Old Spitalfields Market and what it signifies, giving any reader a real taste of life in the heart of Central London.

To complement this, we created and produced a bespoke 44 page financial overview brochure, mirroring the creative brochure in both size and design layout. It featured a variety of custom drawn maps of the scheme, whilst also containing a detailed in-depth analysis report of the site’s financial structure and also included photography and additional information on the area’s unique history and heritage.

We also designed a tailor made website and data room platform as part of the scheme’s marketing strategy. The site featured a selection of fully downloadable documents which could be accessed through a secure login system. All downloads could be monitored through a statistics segment, with site traffic readily available to the vendor, allowing them to monitor the activity of interested parties.

When you are involved in a scheme of this nature you have a real responsibility to produce designs of the highest quality, making sure you tell the story of the development along the way. Potential investors want to see what sort of scheme they are going to be acquiring and what it has to offer. The literature we produce can have a huge influence on their first impressions which could be the difference between making an offer and moving onto the next opportunity. We all know you only get one chance to make a first impression.Clive added.

The scheme was acquired by New York based, private real estate investment firm, Ashkenazy Acquisition Corp. for £105 million pounds in May, who announced the deal on their company website.

www.osm-invest.com

 

Posted by Jack Dyson on 21st June 2013

UK Leading Flooring Giants F. Ball Launch Exciting New Product to the Market

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When you think of the world of contract flooring as an industry, imaginative thinking and a creative design approach may not be the first phrases that spring to mind. But one business that is continuing to break the mould in their approach to marketing is F. Ball & Co. Ltd.

You only need to look at the company’s forward thinking marketing strategy to see why they have been the UK leaders of flooring preparation and adhesive products for decades, and with the latest addition to their High Performance Smoothing Underlayment Range, Stopgap 1200 Pro, the company clearly continues to lead the way.

This latest innovation to the F. Ball product range is the answer to many contract flooring professional’s prayers; a smoothing underlayment that can deliver optimum performance when applied over old adhesive residues, requiring minimum preparation and offering maximum performance for a perfectly smooth finish… guaranteed.

A new product launch is a vital part of any company’s marketing strategy no matter what industry you’re in. You only get one chance to introduce something new to the market and getting it right first time is essential.

At Creativeworld we have been providing specialist design, marketing and digital media expertise to F. Ball for over 5 years and have enjoyed a fantastic working relationship with them on a whole host of schemes, from new product and promotional launches through to the development of an iPhone app and online competition websites. Creativeworld’s Sales and Marketing Manager, David Bates, commented on the ideal pairing’s latest collaboration. “A new product launch is a vital part of any company’s marketing strategy no matter what industry you’re in. You only get one chance to introduce something new to the market and getting it right first time is essential.”

F. Ball wanted us to come up with a complete product launch package. This included point of sale (POS), promotional posters, press releases, bespoke light box transparencies and a series of promotional adverts to feature in relevant industry publications. A two day product photo shoot was also required. When we work with a company of F. Balls stature it’s important to have a true understanding of what they as a brand represent. Doing this, and by understanding the brand’s core values from the offset, allows us to devise concepts that perfectly complement and enhance in every way.

From initial concept and design, to final creation, the team were on hand every step of the way. This was another exciting project for us to be involved in and we are thrilled with the end results. We wanted to create something eye catching, something that would grab the market’s attention and I think we have managed to achieve that. David added.

Stopgap 1200 Pro is set to revolutionise the way the contract flooring industry works and since the official launch in May 2013, projected sales have soared with F. Ball predicting sales to exceed the seven figure mark in its first full year.

Stopgap 1200 Pro  Stopgap 1200 Pro

 

 

 

Posted by Jack Dyson on 3rd June 2013

Lancashire Marketing Agency, Creativeworld Launch Brand New Website For UK Leading Transportation Operator

Announcements Branding Design Interactive Marketing News PR Website

First Group

 

At Creativeworld we work with some of the world’s most prestigious and well established organisations. Our latest collaboration with the UK’s leading transportation operator, First Group, most certainly falls into this category.

We were exclusively appointed by First Group in February 2013 to design, develop and build a bespoke interactive website for their First Education & School Travel division, providing travel inclusive high quality, affordable trips for schools and groups across the UK. Creativeworld’s Sales and Marketing Manager, David Bates, commented on the latest project. “It’s always exciting when a company of First Group’s size commissions our services, and it’s a real testament to the highly skilled teams we have in-house that we can attract such prestigious clients.”

First Group required a brand new website to showcase them not only as a successful business but also their huge range of Education & School Travel services on offer, with emphasis on their USP’s and added value when providing residential visits for schools by providing a unique, all-inclusive one-stop shop service.

“As a creative design agency understanding the direction your client wants to move in from the very start makes it easier to create and develop something that is both unique and bespoke to them, nobody knows their audience better than they do after all.”

The new site needed to appeal to both pupils and parents alike, inspiring them to take part and ultimately see them buying into the company’s products. It was equally important that it was appealing to the teachers appointed to organising the school trip too.

With that in mind we wanted to create a bright, image driven web site containing succinct and descriptive messages that would appeal perfectly to the right target audience. This was first and foremost in our minds when designing the site. “As a creative design agency understanding the direction your client wants to move in from the very start makes it easier to create and develop something that is both unique and bespoke to them, nobody knows their audience better than they do after all.” David added.

The completed website, which officially went live on the 24th May 2013, is filled with a whole host of features including interactive venue map and fully downloadable documentation sections, now provides easily accessible information and clearly demonstrates the fact that First Group Education & Travel provides a unique and personal service. The site is further enhance through the inclusion of a fully bespoke, integral content management system (CMS) enabling the First Education & Travel team to update and populate areas of the site content with confidence as their service offerings develop and grow.

The site of course includes full traffic analysis, enabling the First team to better understand market demands and trends as they evolve. “First Group are thrilled with the end results, as are we – the look and feel of the website is fantastic and the simplicity of the navigation offers users a relaxed and enjoyable experience. We are really looking forward to developing our relationship with First Group and cannot wait to start on their next project.”

 

To celebrate the launch of the new website, First Education & School Travel also commissioned a bespoke mailing device to be included in the next First Education & Travel mailshot. While remaining true to the overall design of the new website, the mailer includes details of how to win an ‘all-expenses paid Free School Trip’ 30 pupils and 4 staff for one lucky entrant worth in the region of £4500.00!

So if you’re a teacher and would like to enter the competition to win your class an all-inclusive Free School Trip with activities – you can enter now by visiting the new website at: www.firsteducationandschooltravel.co.uk

 

Lancashire design agencynorth west marketing agency - Lancashire SEOLancashire digital marketingnorth west websites 

Posted by Jack Dyson on 29th May 2013

Winter is Coming

Announcements Branding Design Exhibition News

With Spring still struggling to make an appearance, April saw Creativeworld commissioned again to create new graphics for The Gritting Company’s latest expo – the Facilities Show, at the NEC, Birmingham – 14th to 16th May  2013.

This time around The Gritting Company installed a beautifully liveried Gritting Wagon as an innovative means of showcasing their services, and needless to say their presence did not go unnoticed.

The 3 day event was the perfect opportunity for Facilities Management Professionals to engage with product and service providers such as The Gritting Company.

The Gritting Company, part of the JW Crowther group of companies, felt that the event was a resounding success and are already planning in readiness for the arrival of Winter when their Gritting services really come into full swing as the nation’s demand increases.

Creativeworld have enjoyed a long working relationship with JW Crowther, providing creative services across all media, including the creation of The Gritting Company website.

Why not give David Bates a call to discover how Creativeworld can be of assistance in marketing your either next project or your whole business offering.

The Gritting Company stand The Gritting Company stand

Posted by Jack Dyson on 28th May 2013

North West Design Agency, Creativeword complete SouthGate Bath marketing literature for Jones Lang LaSalle

Announcements Branding Commercial Property Corporate Identity Design Interactive Marketing News PR Website


December 2012 saw the team at Creativeworld exclusively appointed by commercial property agency giants, Jones Lang LaSalle, to design and produce all marketing literature for their recently commissioned investment opportunity, SouthGate, Bath.

SouthGate, since its opening in 2010, has grown to become one of the area’s most popular regional shopping destinations, offering 38,369 square metres of retail and leisure space accommodated in a unique open street mall in Georgian style architecture.

With a development of such grand stature and history, it was important for Jones Lang LaSalle to bring in a creative marketing agency that has the specialist expertise to market such a scheme, and due to our great working relationship with them in recent years, the investment team had no doubt in their mind to appoint us.   Creativeworld’s MD, Clive Wood, commented on the recent appointment. “We have enjoyed a great working relationship with the Jones Lang LaSalle team over the years; they know what we are capable of as an agency and how we pride ourselves on the high quality of service we provide.”

Bath is a regional centre located in the south west of England in the county of Somerset. In 1987 the city was awarded status as a UNESCO world heritage site recognising its international cultural significance with major historic sites including the Roman Bath, Bath Abbey, Royal Crescent, and the historic Grade two listed Bath Spa Railway Station.

We have enjoyed a great working relationship with the Jones Lang LaSalle team over the years; they know what we are capable of as an agency and how we pride ourselves on the high quality of service we provide.

When appointed on a project of this scale, part of our job is to recognise what will be required in terms of marketing literature and to advise the agent and landlord what we feel will be necessary to best showcase the asset.   “When a scheme of this nature becomes available to the market, it is important to get every component planned, prepared and organised from the offset. By doing this it allows us to produce designs of the highest quality within the time constraints provided.” Clive added.

A 44 page case bound, oversized A4 brochure was produced, filled with aerial and location photography of the scheme, custom maps and charts, a detailed in-depth analysis of the site’s financial standings, along with information about the area’s unique history and heritage. The brochure was also created in an interactive format, making it easily accessible.

To complement this, a custom built interactive website and data room was designed and developed. The site includes a selection of fully downloadable documents, which can be accessed through a secure login system. All downloads can be monitored through a statistics segment, with site traffic readily available to the vendor when called upon, allowing them to monitor the activity of interested parties.

http://southgate-bath-investment.com/

 

Posted by Jack Dyson on 14th May 2013

Creativeworld complete uniform finish for Simon Jersey

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February 2013 saw the start of an exciting new collaboration at Creativeworld. Our team was exclusively selected from a range of agencies by workwear giants Simon Jersey, as they sought a specialised creative design agency to produce the company’s new range of corporate mailers, for distribution to over 65,000 of their existing client base across the UK.

When we received the call from the Simon Jersey team asking if we’d like to be considered for the project we were keen to learn more of their requirements and what they had in mind, confident that we could develop the perfect creative for them. Our extensive experience in the design and print industry made it an easy choice for them to trust us with the project and for us to do what we do best and produce a great range of unique concepts. Says Creativeworld, Sales & Marketing Manager, David Bates.

The brief was to develop creative design options and layouts for six different business sectors for the 2013 Simon Jersey product range, along with indicative internal spreads for each.

Our extensive experience in the design and print industry made it an easy choice for them to trust us with the project and for us to do what we do best and produce a great range of unique concepts.

The exciting range of mailers, branded under the ‘Work in Fashion’ strapline, included a series of six bespoke 12 page and 8 page design offerings, each showcasing an industry specific range of work attire from the latest Simon Jersey range.

When we are creating something that will distributed to a company’s clientele, such as a mailer, it’s important we capture the brand’s identity and what they represent throughout the document. This is something we really focused on when we developed the design and layout of the mailer. Added David.

At Creativeworld we feel it’s important to develop a true understanding of each company we work with. By having this understanding and appreciation of their vision and direction and what they hope to achieve, we are able to create innovative solutions designed specifically for them, so delivering something truly unique to that business.

 

Posted by Jack Dyson on 24th April 2013

Lancashire Marketing Agency, Creativeworld – Continuing to Deliver High Quality Marketing Solutions For SJA Film Technologies

Announcements Branding Corporate Identity Design Exhibition Interactive Marketing News PR Website

At Creativeworld we work with organisations located around the world, taking us to some of the farthest corners of the globe, producing truly innovative design and marketing solutions along the way.

While this is something we are extremely proud of, as one of the North West’s leading design agencies we also take great pride in working with local businesses here in the heart of the region, and they don’t come much more local than our friends at SJA Film Tech.

Established in the summer of 2003, SJA started life as a slitting, rewinding and film supplier. As their business quickly grew, their range of products and services also expanded to include salvage work, degradable films, cast and oriented polypropylene, sandwich lidding films and release liners, as well as de-spooling and silicone coating services, to an extensive customer base…and all from their headquarters in Altham.

The quality of work the Creativeworld team has produced over the years for us has been key to us growing as a business.

Now, ten years later, SJA is a leading supplier of ‘Single Ply and Laminate Substrates’ and has grown to become a major player within their industry. They can also boast an international clientele base from all over the globe, as well as the UK market.

The quality of work the Creativeworld team has produced over the years for us has been key to us growing as a business and in turn has led to us developing contracts all over the world; we are now working with businesses in Australia, Finland and Portugal. Says SJA, General Manager, Paul Scott-Bates.

2008 saw SJA and Creativeworld beginning to work together on a variety of exciting projects. Initially re-energising the SJA corporate identity brand, immediately followed by the creation of a custom built interactive website, offering news updates, mailing campaign capabilities and CMS, design and creation of mailshots, photography, and exhibition concept design and production.

 Since the launch of the new site the Creativeworld team created for us, back in 2009, we have seen our analytics and traffic activity grow some 400% from the old, which has without a doubt played a huge role in use securing contracts globally as well as in the UK. It has enabled us to reach out to the niche markets we now work in which wouldn’t have otherwise found us.” Paul added.

Most recently we have designed a new corporate exhibition system for SJA, which will take centre stage at the ‘ICE Europe’ exhibition in Munich later this month. This will be the first exhibition of its kind that the company has been involved with as they look to expand to an even wider audience.

You can view SJA Film Tech’s website here: www.sjafilmtech.com

 

SJA Film Tech website

Posted by Jack Dyson on 4th April 2013