Archive for Commercial Property

Property Marketing Agency produce bespoke lenticular brochure for latest Jones Lang LaSalle West London Office Investment

Announcements Commercial Property Design Marketing

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With the supply of new grade A office accommodation severely restricted in both the Uxbridge and the wider South East office market, an exciting new investment opportunity has recently become available for acquisition.

Creativeworld was exclusively instructed by the Jones Lang LaSalle office investment team to create and produce all marketing particulars for the newly commissioned office scheme Charter Place, Uxbridge.

Uxbridge, London is home to a wide range of corporate occupiers with international companies having been drawn to the area due to its calibre of available labour, its excellent transport communication links and proximity to Heathrow airport.

When asked about the latest collaboration, Jones Lang LaSalle Associate Director, Simon Verrall added We were highly impressed with Creativeworld’s innovation and ease of transforming ideas into reality, offering bespoke solutions for the creative selling of property assets. Charter Place, Uxbridge accurately demonstrates how this is applied in practice and is a fantastic example of a quality brochure. Furthermore, it is great working with a professional team that seamlessly complements the service we provide. Creativeworld is without doubt, an expert in their field.

We were highly impressed with Creativeworld’s innovation and ease of transforming ideas into reality, offering bespoke solutions for the creative selling of property assets.

Creativeworld Managing Director, Clive Wood added The team felt it was important for the literature to show potential investors the true value of investing in the £22,500,000 scheme Charter Place offers a unique opportunity to undertake a successful repositioning of a Landmark West London office.

In order to best showcase what the centre had to offer in its entirety, the team produced a bespoke 24 page, case bound brochure which included location photography and CGIs as well as custom drawn site and location maps. The brochure also included a detailed in-depth analysis of the site’s financial standings.

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But what made this particular project extra special was the cover; with the integration of a unique lenticular image showcasing the scheme pre and post development. “The inclusion of the lenticular image was an extra special touch; it’s something different that you don’t generally see featured on many commercial property marketing brochures. It really draws you in which is exactly what we wanted to achieve.” Clive added.

The following work is a continuation of the great partnership we have developed with Jones Lang LaSalle over the years, having worked closely with them on a variety of their investment offerings.

Posted by Jack Dyson on 20th January 2014

Property Marketing Agency, Creativeword, Produce Marketing Particulars for Cushman & Wakefield for St. Enoch Shopping Centre

Commercial Property Design Marketing News PR Website

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The city of Glasgow is recognised as one of the most dynamic and vibrant locations in Europe and can not only boast being the largest in Scotland but it has also recently been ranked the best retail centre in the UK outside of London.

So when one of the most iconic retail investments in the city became available for acquisition in June 2013 leading property agency, Cushman & Wakefield, required a property marketing agency that could create a bespoke marketing strategy.

At Creativeworld we were exclusively instructed by the Cushman & Wakefield investment team to develop a strategic marketing campaign for the newly available St. Enoch scheme ready to put to the market. Having worked in the commercial property marketing industry for over 20 years we were able to identify immediately what the shopping centre required in order to appeal to potential investors. On the recent collaboration Creativeworld’s James Wood commented. “We were thrilled to have been approached by Cushman & Wakefield on this their latest investment opportunity; we were always keen to get involved with this project as soon as we heard about it. We have been working with Cushman & Wakefield on a number of their exciting investment opportunities in recent months, which have seen us develop an exciting range of marketing portfolios with them in recent times.”

We were thrilled to have been approached by Cushman & Wakefield on this their latest investment opportunity; we were always keen to get involved with this project as soon as we heard about it.

St. Enoch occupies a pivotal position in the heart of Glasgow city centre giving it a prime retail pitch and currently comprises 824,000 square feet of retail and leisure space across 116 separate units, attracting with it over £1.89 billion of comparison goods spend per annum.

The centre itself was originally developed in 1989 and following a substantial £150m refurbishment and extension, which was completed in 2010, now provides a modern shopping environment to some of the UK’s largest retail chains.

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In order to best showcase what the centre had to offer in its entirety our design team firstly produced a bespoke 32 page, case bound brochure, showcasing both aerial and location photography, custom drawn sit maps and charts where designed and included detailed in-depth analysis of the site’s financial standings, including tenancy schedules. The portfolio was also built into an interactive brochure format allowing the Cushman & Wakefield agents to easily send information through to interested parties.

As part of the marketing package a custom built interactive website was designed and developed. The site included fully downloadable documentation, which could be accessed through a secure login data room. Downloads could also be monitored through a statistics segment.

Posted by Jack Dyson on 5th December 2013

Commercial Property Marketing Agency, Creativeword Complete Major Marketing Campaign For Latest Cushman & Wakefield Retail Investment

Announcements Commercial Property Design Interactive Marketing News PR Website

The city of Aberdeen, known as the “Oil Capital of Europe” to many, can boast having the UK’s most vibrant economy outside of London. It is a city of exceptional financial strength, which has thrived even through the current economic struggle we currently find ourselves emerged in.

So when one of the city’s largest investment opportunities became available for acquisition earlier this year, leading property agency, Cushman and Wakefield, were keen to bring in a commercial property marketing agency that had the pedigree and expertise to market such a scheme.

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Bon Accord & St. Nicolas shopping centres dominate Aberdeen’s city centre retail offering, with a combined annual footfall of over 13 million visitors a year.

With our reputation in commercial property marketing and with our ever growing collection of bespoke investment portfolios under our belt, we were exclusively appointed by the Cushman & Wakefield retail investment team to create and produce a full marketing campaign for the prestigious investment opportunity. On the recent news Creativeworld’s very own James Wood commented. “When a scheme of this nature becomes available to the market it is important for us as a creative agency to be able to take as much pressure off the client as possible, allowing them to focus on the sale of the investment, which in turn allows us to do what we do best. We have always enjoyed a strong working relationship with the Cushman & Wakefield team; they know what we are capable of and know how we pride ourselves on our high quality of service and design.”

We felt that Creativeworld understood our requirements and we were particularly impressed with the speed and accuracy that our edits to the brochure were made.

As a leading property marketing agency posing unparalleled experience, for well over 20 years, we were able to offer all the required skillsets and guidance needed to create stunning digital and printed literature of the highest quality for the Bon Accord & St. Nicholas scheme.

Time management plays a huge role in what we do here, from the organisation of onsite photography through to the designing of maps, charts and page layouts, it all has to be done within the time frame provided by the client.  James added.

When instructed on a job of this scale, it’s important to first identify what is required and to act on it swiftly, something the Creativeworld team are more than capable of doing. A bespoke, 72 page, portfolio was produced, filled with artistic photography of the property, custom maps and charts designed and included detailed in-depth analysis of the site’s financial standings, along with information about the area’s unique history and heritage. The portfolio was also built into an interactive brochure format.

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To compliment this, a custom built interactive website was designed and developed. The site included a variety of fully downloadable documentation, which could be accessed through a secure login data room. Downloads could also be monitored through a statistics segment, with site traffic readily available to the vendor when called upon.

On the recent work Cushman & Wakefield’s Imogen Bryan added Creativeworld worked incredibly efficiently to create the right brochure for our prime shopping centre investment sale: Bon Accord and St Nicholas in Aberdeen. We felt that Creativeworld understood our requirements and we were particularly impressed with the speed and accuracy that our edits to the brochure were made.”

Posted by Jack Dyson on 23rd October 2013

Commercial Property Marketing Agency Creativeworld completes major German Investment Guide for Jones Lang LaSalle and partner

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Germany boasts one of the largest Investment Markets in Europe, with an average commercial transaction volume of more than €25 billion. The country also enjoys a thriving, robust and mature real estate market thus providing a safe haven for global capital and offering investors a stable financial, political and legal environment that is highly attractive to both domestic and international groups.

Global property investment agency Jones Lang LaSalle offers over 40 years experience working in German real estate and today occupies ten offices covering all major German cities.

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Due to our years of experience in commercial property marketing and our long standing working relationship with Jones Lang LaSalle, our Creativeworld team was exclusively selected by Jones Lang LaSalle Investment Director, Fraser Bowen, to design, develop and produce a bespoke brochure for themselves and leading global law firm Clifton Chance, to highlight the benefits of investing in Germany as well as an introduction to German real estate in all its major cities. Investing in real estate is a profitable business. If you are a self-employed real estate investor who is willing to add properties in Seattle to your portfolio, check out https://investorschoicelending.com/seattle/.

We have always enjoyed a strong working relationship with Jones Lang LaSalle over the years both in the UK and internationally.

On the recent collaboration Creativeworld’s Managing Director, Clive Wood commented. “When we are appointed for a project of this nature it’s always important for us as a creative agency to really understand what the clients want to achieve; once this has been established we can create something truly bespoke to their individual requirements. We have always enjoyed a strong working relationship with Jones Lang LaSalle over the years both in the UK and internationally; they know what we are capable of and know how we pride ourselves on the high quality of service and design we offer.”

As one of the industry’s most recognised commercial property marketing agencies, we were able to offer all the required skillsets and guidance needed to create a stunning printed brochure titled ‘A Guide to Investing in Germany’.

The 44 page brochure was produced with a gloss laminated cover and included high quality art paper throughout. The brochure is filled with cultured photography, custom drawn maps and charts and features detailed in-depth analysis of each major German city, along with information about each area’s unique history and heritage.

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Commercial Property Marketing Agency – Property Brochure Design – Property Investment Marketing – London Property Marketing – Property Portfolio Design - Property Marketing Agency

Posted by Jack Dyson on 15th October 2013

Creativeworld continue to create marketing particulars for commercial property agency Glenny LLP

Commercial Property Design Interactive Marketing News PR

At Creativeworld we have been working in the commercial property marketing industry for over 20 years, offering our clients bespoke creative marketing solutions. In this time we have learnt a thing or two about how the industry operates and have had the privilege of working with some of the top property agencies the UK market has to offer.

One key client we have continued to work closely with on a number of their acquisitions throughout the year is Glenny LLP. The Chartered Surveyors and Property Consultants, established in 1896, offer a full-service multidisciplinary practice with five offices across the UK.

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On the recent work, Creativeworld’s London based Sales Executive, James Wood, commented “2013 has been another great year for us as a commercial property marketing agency and part of that success has to be put down to the growing relationships we have formed over time with organisations like Glenny. We have produced some fantastic printed and digital literature for them over the last 12 months which has in turn played a vital role in assisting their agents bringing their properties to the market quickly, efficiently and cost effectively.”

 I had become bored by standard brochures and was looking for a fresh approach to marketing. Then I came across the work of Creativeworld and found exactly what I was looking for. A great team to work with.Now I wouldn’t go anywhere else.

The latest collaboration came in August as our team were commissioned by Glenny Investment Agent, James McFeely, to produce a bespoke 8 page PDF digital brochure and ibrochure for their Academy House & Wollaston House opportunity.

When asked about our recent work with Glenny, James McFeely added “I had become bored by standard brochures and was looking for a fresh approach to marketing. Then I came across the work of Creativeworld and found exactly what I was looking for. A fresh innovative approach, hands on quick and proactive with their own suggestions and recommendations. A great team to work with. Now I wouldn’t go anywhere else”

 

 

Commercial Property Marketing Agency – Property Brochure Design – Property Marketing Data Room – Property Investment Marketing – London Property Marketing – Property Marketing Agency 

Posted by Jack Dyson on 7th October 2013

Data Rooms: Shaping the Future of Commercial Property Marketing – James Wood

Announcements Commercial Property Marketing News

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At Creativeworld we have worked with a whole host of business professionals from the property industry for over 20 years, from developers and agents through to Maple Financial SIPP professionals  and other officials.

During this time we have been able to develop a strong understanding of what is required in order to carry out a successful and engaging marketing campaign for our clients, ensuring their investment opportunity is put to the market with minimum hassle and maximum profitability.

Over time we have seen the industry evolve and grow, with new technologies becoming available. With this growth, we have seen a strong demand for the integration of data rooms. Many of our clients now want to incorporate them into their sales and marketing strategies as they start to recognise the benefits and added value they offer as a tool, when looking to manage an investment.

In this specialist and niche industry there are two key elements every professional requires; the first is ensuring that information remains confidential at all times, secure and in the right hands, and second, the ability to attract and monitor the interest and activity of a potential investor. Using a secure data room offers both.

Over time we have seen the industry evolve and grow, with new technologies becoming available. With this growth, we have seen a strong demand for the integration of data rooms.

Data Room is an online platform, accessed through a registered domain name, that allow you to upload confidential files such as legal documents, tenancy schedules, floor plans and even photography, to a secure private log-in area, which can be accessed only on request. Anyone wanting to view or download these documents must first be granted access; once granted, the individual will be sent a set of personal log-in details which will enable them to release the files.

If there are certain documents that you wish to share only with a specific group, there is the facility to create different levels of access to the data room, allowing you to moderate which level of access each user has. You can then monitor the activity of each user to see which documents they are viewing and downloading, along with what time they are viewing them and how many times.

Creativeworld is able to offer a personalised service, at very competitive prices, as the technology our team has developed over the years has allowed us to create a tailor made data room service designed specifically for the property industry; helping our customers to get the most from their budgets.

Creativeworld - Property Investment Marketing Overview

Commercial Property Marketing AgencyProperty Brochure DesignProperty Marketing Data RoomProperty Investment MarketingLondon Property MarketingProperty Portfolio Design 

Posted by Jack Dyson on 1st October 2013

Property Investment Marketing review – Clive Wood

Announcements Commercial Property News PR

 

I Have enjoyed working in the property investment market for over 20 years, mixing with all types of professionals, from the highly charged property owner, the conservative pension fund manager, the property adviser, the receiver and many other characters.

What I find unique in the property industry that I don’t experience in many other industries is my clients are competing against each other one day and the next day working in complete harmony, ensuring the property deal goes through.

We only have to look at leading companies and brands that affect our everyday life; they adjust their marketing to the current conditions, never cutting their budgets completely and there are many cases to prove they are correct.

For the last four years the market has been very challenging with marketing budgets reduced. This is understandable due to market conditions but what is important is that the client gets good value for money and every pound spent is spent effectively. We only have to look at leading companies and brands that affect our everyday life; they adjust their marketing to the current conditions, never cutting their budgets completely and there are many cases to prove they are correct.

At Creativeworld we use our wealth of experience to assist in the sale of a property investment, especially in the current market. Whether it’s a printed or digital brochure, in-house or bespoke style to create the impression of exclusivity, organising photography to show off the investment to its full potential, or creating a website where the information is available to all or accessed through a secure data room that can be monitored and managed from anywhere in the world.

What is important for our clients is that we can take away a lot of time and effort in the production process, so they can concentrate on the strategy of selling the property and ensuring the sale will be a success. We make sure that deadlines are met with no hidden charges from the initial budget agreed.

So what has the rest of 2013 have in store for us? Probably something similar to 2012, working a lot harder and longer for less. I think that’s character building but the staff hate it! Hopefully it will make us appreciate the good times when they come… let’s hope that’s not too far off.

 

Clive Wood - Managing Director

Commercial Property MarketingNorth West Design AgencyProperty Marketing Agency

Posted by Jack Dyson on 18th September 2013

Creativeworld awarded Carbon Balancing Accolade from World Land Trust

Commercial Property Design Marketing News PR

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Here at Creativeworld we are always on the lookout for ways in which we can help to reduce our carbon footprint as a business, ensuring we continue to do our bit to create a more sustainable and environmentally friendly future.

So when NB Colour Print got in touch with us about their exciting new Carbon Balance scheme we were of course keen to hear more about it and how we could get involved. We have enjoyed a fantastic working relationship with NB since 2011, who provide us with high quality printing solutions.

Now, since the introduction of their new carbon balanced paper ranges to our print projects we have been able to offset, through the World Land Trust, the equivalent of 3017 kgs of carbon dioxide since the turn of the year. This work will enable the World Land Trust to preserve 253m² of critically threatened tropical forest at WLT carbon balanced paper project sites.

We are continually looking for new ways to engage with our clients and bring added value to the core services we offer. The NB Carbon Balancing scheme is one such opportunity to bring extra value to our printing and with no extra cost to our clients.

One of NB Colour Print’s Key Account Managers, Iain Bennett, recently dropped in on our Studio Director, Michelle Youle, and presented her with a certificate explaining how much Carbon had been offset by our activities since the beginning of 2013. Of the recent award Michelle commented, We are continually looking for new ways to engage with our clients and bring added value to the core services we offer. The NB Carbon Balancing scheme is one such opportunity to bring extra value to our printing and with no extra cost to our clients.

With over 30 years’ experience in the industry, providing our clients with a host of multidisciplinary creative design services from initial consultation and visualisation through to realisation, we were early adopters of the exciting new scheme. We are always keen to promote our corporate social responsibility and using NB’s Carbon Balanced Papers gives us another opportunity to do so; we quickly recognised the potential benefits we could gain from it as a business.

The Creativeworld team have been so successful in their endeavours that to date, they have offset over three tonnes of Carbon Dioxide. This has saved over 253m² of critically endangered rainforest. Here at NB Colour Print, we’d like to congratulate Creativeworld for all their hard work and look forward to working with them to provide even more environmentally friendly print solutions in the future. Iain Bennett added.

Posted by Jack Dyson on 5th August 2013

Leading Property Marketing Agency, Creativeworld, Appointed to Produce Sale Particulars for the £250 million pounds Britannica Portfolio

Announcements Commercial Property Design Interactive Marketing News PR Website

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May 2013 saw one of the UK’s most dynamic investment opportunities, Britannica Portfolio, become available for acquisition as property agency, Coady Supple, were brought in by Grant Thornton to market the estimated £250 million pounds shopping centre portfolio to market.

The fund was established to develop a property portfolio of shopping centres by ING Real Estate Investment Management (REIM) in November 2004.

The diverse property portfolio opportunity with over 700 tenancies, from seven geographically diverse locations, offers a unique opportunity to acquire eight established shopping centre investments with excellent opportunities to enhance performance and added value in the future.

Our team was invited by Coady Supple to create a specialist property marketing package for the portfolio back in February as they sought to build a tailor-made strategy ready to go to the market for early May. Creativeworld’s MD Clive Wood, said, when asked about the recent work “Property Portfolios of this size and stature don’t become available to the market every day; this was a truly bespoke set of assets that required us create something extra special. It’s important to really get investors excited by what they are seeing from the outset and I think we have achieved this with what we have created here.”

It was decided between Coady Supple and ourselves that the portfolio, which now boasts shopping centres in Ashford, Bootle, Durham, Irvine, Leicester, Oldham and Wellingborough would benefit from both a custom built website and data room as well as the production of an oversized A4 portfolio and ibrochure.

It’s important to really get investors excited by what they are seeing from the outset and I think we have achieved this with what we have created here.

We firstly arranged for both aerial and location photography of each site, ensuring that the timing of the shoot and weather conditions were both suitable. It’s important to get these elements perfect from the start as the photography of these investments plays a major role in the overall design and ultimately the feel of the marketing literature we create. For a lot of potential investors these photos will be the first they will see of the centres so it’s imperative that the photos show off the locations in their best light.

With the photography signed off and approved an oversized A4 d-ring binder was designed and produced, with inner pages featuring a variety of custom drawn maps of each of the eight schemes, along with a detailed in-depth analysis report of the site’s financial offering. In addition it also included information on each of the centre’s location and surrounding area.

We also designed an interactive website and data room platform as part of the marketing package. The website featured fully downloadable documents which could be accessed through a secure login system. All downloads could be monitored through a statistics segment, allowing the vendor to monitor the activity of interested parties.

The Britannica Portfolio was acquired in June 2013 by Kennedy Wilson after contracts were exchanged with administrator Grant Thornton; the agreed fee is thought to have been close to the £250 million pounds price sought by Coady Supple.

Posted by Jack Dyson on 29th July 2013

Leading property marketing agency, Creativeworld, create new marketing material for Deva City Office Park, Manchester

Branding Commercial Property Corporate Identity Design Interactive Marketing News PR Website

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The city of Manchester is renowned for being home to some of the North West’s finest office environments available, offering a fantastic return on investment to tenants currently situated in the area.

Deva City Office Park, situated in Manchester city centre, is one of the region’s most iconic office schemes currently available for lease, offering competitive unique accommodation with the benefits of city centre amenities and a host of public transport links nearby. Deva City Office Park is the space with a difference.

Our team at Creativeworld has been working with property fund managers and owners, Highcross, on their development of Deva City Office Park scheme for a number of years, having been originally commissioned back in 2011 to create a bespoke marketing package for the site’s launch to the market. Creativeworld Partner, Simon Swindells, commented. “We have a very strong understanding of how Highcross operate and how they like to present their properties to the market, which comes from us having worked successfully with Highcross for a number of years now on a variety of their schemes. We offer a wide range of experience and expertise to the market, allowing us to design and create work that is both innovative and relevant to the industry, which is something we pride ourselves on at Creativeworld.”

The latest marketing literature we produced, which was unveiled to the North West commercial property market in June, included a flexible updatable folder and a variety of promotional inserts, demonstrating the scheme’s key features and selling points. The printed material featured a spot uv finish throughout along with a 5 colour process to incorporate a silver metallic finish.

We always take the time and trouble to evaluate the UPS of our client’s schemes in order to deliver the right product; it has to be engaging and visually appealing.

Since we got to network with a Melbourne printing company we got to use a new striking location where internal photography was also taken, along with the design and installation of new letting signage. To coincide with these, the existing Deva City website was also overhauled and rebranded to complete the makeover.

Deva City Office Park is a unique environment which offers so much as a business location; we wanted to get this across with the latest set of marketing. What we produce plays such an important role in creating the right impression for our client’s properties. We always take the time and trouble to evaluate the UPS of our client’s schemes in order to deliver the right product; it has to be engaging and visually appealing.Simon added.

Joint agents for the Deva City scheme include CBRE, Edwards & Co and Canning O’Neill.

www.devamanchester.co.uk

 

Posted by Jack Dyson on 15th July 2013