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The city of Glasgow is recognised as one of the most dynamic and vibrant locations in Europe and can not only boast being the largest in Scotland but it has also recently been ranked the best retail centre in the UK outside of London.
So when one of the most iconic retail investments in the city became available for acquisition in June 2013 leading property agency, Cushman & Wakefield, required a property marketing agency that could create a bespoke marketing strategy.
At Creativeworld we were exclusively instructed by the Cushman & Wakefield investment team to develop a strategic marketing campaign for the newly available St. Enoch scheme ready to put to the market. Having worked in the commercial property marketing industry for over 20 years we were able to identify immediately what the shopping centre required in order to appeal to potential investors. On the recent collaboration Creativeworld’s James Wood commented. “We were thrilled to have been approached by Cushman & Wakefield on this their latest investment opportunity; we were always keen to get involved with this project as soon as we heard about it. We have been working with Cushman & Wakefield on a number of their exciting investment opportunities in recent months, which have seen us develop an exciting range of marketing portfolios with them in recent times.”
We were thrilled to have been approached by Cushman & Wakefield on this their latest investment opportunity; we were always keen to get involved with this project as soon as we heard about it.
St. Enoch occupies a pivotal position in the heart of Glasgow city centre giving it a prime retail pitch and currently comprises 824,000 square feet of retail and leisure space across 116 separate units, attracting with it over £1.89 billion of comparison goods spend per annum.
The centre itself was originally developed in 1989 and following a substantial £150m refurbishment and extension, which was completed in 2010, now provides a modern shopping environment to some of the UK’s largest retail chains.
In order to best showcase what the centre had to offer in its entirety our design team firstly produced a bespoke 32 page, case bound brochure, showcasing both aerial and location photography, custom drawn sit maps and charts where designed and included detailed in-depth analysis of the site’s financial standings, including tenancy schedules. The portfolio was also built into an interactive brochure format allowing the Cushman & Wakefield agents to easily send information through to interested parties.
As part of the marketing package a custom built interactive website was designed and developed. The site included fully downloadable documentation, which could be accessed through a secure login data room. Downloads could also be monitored through a statistics segment.
Posted by Jack Dyson on 5th December 2013
Announcements Commercial Property Design Interactive Marketing News PR Website
The city of Aberdeen, known as the “Oil Capital of Europe” to many, can boast having the UK’s most vibrant economy outside of London. It is a city of exceptional financial strength, which has thrived even through the current economic struggle we currently find ourselves emerged in.
So when one of the city’s largest investment opportunities became available for acquisition earlier this year, leading property agency, Cushman and Wakefield, were keen to bring in a commercial property marketing agency that had the pedigree and expertise to market such a scheme.
Bon Accord & St. Nicolas shopping centres dominate Aberdeen’s city centre retail offering, with a combined annual footfall of over 13 million visitors a year.
With our reputation in commercial property marketing and with our ever growing collection of bespoke investment portfolios under our belt, we were exclusively appointed by the Cushman & Wakefield retail investment team to create and produce a full marketing campaign for the prestigious investment opportunity. On the recent news Creativeworld’s very own James Wood commented. “When a scheme of this nature becomes available to the market it is important for us as a creative agency to be able to take as much pressure off the client as possible, allowing them to focus on the sale of the investment, which in turn allows us to do what we do best. We have always enjoyed a strong working relationship with the Cushman & Wakefield team; they know what we are capable of and know how we pride ourselves on our high quality of service and design.”
We felt that Creativeworld understood our requirements and we were particularly impressed with the speed and accuracy that our edits to the brochure were made.
As a leading property marketing agency posing unparalleled experience, for well over 20 years, we were able to offer all the required skillsets and guidance needed to create stunning digital and printed literature of the highest quality for the Bon Accord & St. Nicholas scheme.
“Time management plays a huge role in what we do here, from the organisation of onsite photography through to the designing of maps, charts and page layouts, it all has to be done within the time frame provided by the client.” James added.
When instructed on a job of this scale, it’s important to first identify what is required and to act on it swiftly, something the Creativeworld team are more than capable of doing. A bespoke, 72 page, portfolio was produced, filled with artistic photography of the property, custom maps and charts designed and included detailed in-depth analysis of the site’s financial standings, along with information about the area’s unique history and heritage. The portfolio was also built into an interactive brochure format.
To compliment this, a custom built interactive website was designed and developed. The site included a variety of fully downloadable documentation, which could be accessed through a secure login data room. Downloads could also be monitored through a statistics segment, with site traffic readily available to the vendor when called upon.
On the recent work Cushman & Wakefield’s Imogen Bryan added “Creativeworld worked incredibly efficiently to create the right brochure for our prime shopping centre investment sale: Bon Accord and St Nicholas in Aberdeen. We felt that Creativeworld understood our requirements and we were particularly impressed with the speed and accuracy that our edits to the brochure were made.”
Posted by Jack Dyson on 23rd October 2013
Announcements Commercial Property Design Exhibition Marketing News PR
Germany boasts one of the largest Investment Markets in Europe, with an average commercial transaction volume of more than €25 billion. The country also enjoys a thriving, robust and mature real estate market thus providing a safe haven for global capital and offering investors a stable financial, political and legal environment that is highly attractive to both domestic and international groups.
Global property investment agency Jones Lang LaSalle offers over 40 years experience working in German real estate and today occupies ten offices covering all major German cities.
Due to our years of experience in commercial property marketing and our long standing working relationship with Jones Lang LaSalle, our Creativeworld team was exclusively selected by Jones Lang LaSalle Investment Director, Fraser Bowen, to design, develop and produce a bespoke brochure for themselves and leading global law firm Clifton Chance, to highlight the benefits of investing in Germany as well as an introduction to German real estate in all its major cities.
We have always enjoyed a strong working relationship with Jones Lang LaSalle over the years both in the UK and internationally.
On the recent collaboration Creativeworld’s Managing Director, Clive Wood commented. “When we are appointed for a project of this nature it’s always important for us as a creative agency to really understand what the clients want to achieve; once this has been established we can create something truly bespoke to their individual requirements. We have always enjoyed a strong working relationship with Jones Lang LaSalle over the years both in the UK and internationally; they know what we are capable of and know how we pride ourselves on the high quality of service and design we offer.”
As one of the industry’s most recognised commercial property marketing agencies, we were able to offer all the required skillsets and guidance needed to create a stunning printed brochure titled ‘A Guide to Investing in Germany’.
The 44 page brochure was produced with a gloss laminated cover and included high quality art paper throughout. The brochure is filled with cultured photography, custom drawn maps and charts and features detailed in-depth analysis of each major German city, along with information about each area’s unique history and heritage.
Commercial Property Marketing Agency – Property Brochure Design – Property Investment Marketing – London Property Marketing – Property Portfolio Design - Property Marketing Agency
Posted by Jack Dyson on 15th October 2013
Commercial Property Design Interactive Marketing News PR
At Creativeworld we have been working in the commercial property marketing industry for over 20 years, offering our clients bespoke creative marketing solutions. In this time we have learnt a thing or two about how the industry operates and have had the privilege of working with some of the top property agencies the UK market has to offer.
One key client we have continued to work closely with on a number of their acquisitions throughout the year is Glenny LLP. The Chartered Surveyors and Property Consultants, established in 1896, offer a full-service multidisciplinary practice with five offices across the UK.
On the recent work, Creativeworld’s London based Sales Executive, James Wood, commented “2013 has been another great year for us as a commercial property marketing agency and part of that success has to be put down to the growing relationships we have formed over time with organisations like Glenny. We have produced some fantastic printed and digital literature for them over the last 12 months which has in turn played a vital role in assisting their agents bringing their properties to the market quickly, efficiently and cost effectively.”
I had become bored by standard brochures and was looking for a fresh approach to marketing. Then I came across the work of Creativeworld and found exactly what I was looking for. A great team to work with.Now I wouldn’t go anywhere else.
The latest collaboration came in August as our team were commissioned by Glenny Investment Agent, James McFeely, to produce a bespoke 8 page PDF digital brochure and ibrochure for their Academy House & Wollaston House opportunity.
When asked about our recent work with Glenny, James McFeely added “I had become bored by standard brochures and was looking for a fresh approach to marketing. Then I came across the work of Creativeworld and found exactly what I was looking for. A fresh innovative approach, hands on quick and proactive with their own suggestions and recommendations. A great team to work with. Now I wouldn’t go anywhere else”
Commercial Property Marketing Agency – Property Brochure Design – Property Marketing Data Room – Property Investment Marketing – London Property Marketing – Property Marketing Agency
Posted by Jack Dyson on 7th October 2013
Announcements Branding Corporate Identity Design Exhibition News
Fresh off the back of our recent digital work for Lancashire based firm First Rail Support Ltd, which saw our digital team exclusively appointed to design, develop and build a bespoke interactive website for their First Education & School Travel division, we’re collaborating once more.
This time, we were commissioned by the transportation giants to produce a range of eye catching and engaging roller banners for three of their core business divisions - First Replacement Transport Service, First Corporate Travel & Accommodation and First Education & School Travel - along with an additional point to contact banner, for their exhibition stand at the Bus & Coach Show at the NEC, Birmingham this month.
David Bates, Creativeworld’s Account Manager commented on the latest project. “Our team here at Creativeworld have forged a fantastic working relationship with First Group over the last year, having been involved with a whole host of different projects along the way. As one of Lancashire’s leading design, marketing and digital media agencies we pride ourselves on the professional service we offer our clients, both big and small as we feel this is the key to building a successful, long-term partnership.”
Our team here at Creativeworld have forged a fantastic working relationship with First Group over the last year having been involved with a whole host of different projects along the way.
The recent project also saw our team produce a range of promotional material for the exhibition including corporate branded pens, tax disk holders and an A4 leaflet for each division.
All literature produced needed to follow the same design guidelines as the recent website our team produced, ensuring a cohesive brand identity throughout the groups marketing strategy.
“It’s fantastic for us as a creative agency to be able to facilitate in-house such a broad range of design, marketing and digital media solutions for our clients, which in turn takes away the hassle and stress from our clients of having to research and source their needs from different companies.”
Lancashire Exhibition Design - Lancashire Marketing Agency - Lancashire Corporate Identity
Posted by Jack Dyson on 3rd October 2013
Announcements Commercial Property Marketing News
At Creativeworld we have worked with a whole host of business professionals from the property industry for over 20 years, from developers and agents through to pension funds and banks.
During this time we have been able to develop a strong understanding of what is required in order to carry out a successful and engaging marketing campaign for our clients, ensuring their investment opportunity is put to the market with minimum hassle and maximum profitability.
Over time we have seen the industry evolve and grow, with new technologies becoming available. With this growth, we have seen a strong demand for the integration of data rooms. Many of our clients now want to incorporate them into their sales and marketing strategies as they start to recognise the benefits and added vale they offer as a tool. When looking to manage an investment.
In this specialist and niche industry there are two key elements every professional requires; the first is ensuring that information remains confidential at all times, secure and in the right hands, and second, the ability to attract and monitor the interest and activity of a potential investor. Using a secure data room offers both.
Over time we have seen the industry evolve and grow, with new technologies becoming available. With this growth, we have seen a strong demand for the integration of data rooms.
Data rooms are an online platform, accessed through a registered domain name, that allow you to upload confidential files such as legal documents, tenancy schedules, floor plans and even photography, to a secure private log-in area, which can be accessed only on request. Anyone wanting to view or download these documents must first be granted access; once granted, the individual will be sent a set of personal log-in details which will enable them to release the files.
If there are certain documents that you wish to share only with a specific group, there is the facility to create different levels of access to the data room, allowing you to moderate which level of access each user has. You can then monitor the activity of each user to see which documents they are viewing and downloading, along with what time they are viewing them and how many times.
Creativeworld is able to offer a personalised service, at very competitive prices, as the technology our team has developed over the years has allowed us to create a tailor made data room service designed specifically for the property industry; helping our customers to get the most from their budgets.
Commercial Property Marketing Agency – Property Brochure Design – Property Marketing Data Room – Property Investment Marketing – London Property Marketing – Property Portfolio Design
Posted by Jack Dyson on 1st October 2013
Announcements Commercial Property News PR
I Have enjoyed working in the property investment market for over 20 years, mixing with all types of professionals, from the highly charged property owner, the conservative pension fund manager, the property adviser, the receiver and many other characters.
What I find unique in the property industry that I don’t experience in many other industries is my clients are competing against each other one day and the next day working in complete harmony, ensuring the property deal goes through.
We only have to look at leading companies and brands that affect our everyday life; they adjust their marketing to the current conditions, never cutting their budgets completely and there are many cases to prove they are correct.
For the last four years the market has been very challenging with marketing budgets reduced. This is understandable due to market conditions but what is important is that the client gets good value for money and ever pound spent is spent effectively. To completely cut marketing budgets is short sighted. We only have to look at leading companies and brands that affect our everyday life; they adjust their marketing to the current conditions, never cutting their budgets completely and there are many cases to prove they are correct.
At Creativeworld we use our wealth of experience to assist in the sale of a property investment, especially in the current market. Whether it’s a printed or digital brochure, in-house or bespoke style to create the impression of exclusivity, organising photography to show off the investment to its full potential, or creating a website where the information is available to all or accessed through a secure data room that can be monitored and managed from anywhere in the world.
What is important for our clients is that we can take away a lot of time and effort in the production process, so they can concentrate on the strategy of selling the property and ensuring the sale will be a success. We make sure that deadlines are met with no hidden charges from the initial budget agreed.
So what has the rest of 2013 have in store for us? Probably something similar to 2012, working a lot harder and longer for less. I think that’s character building but the staff hate it! Hopefully it will make us appreciate the good times when they come… let’s hope that’s not too far off.
Commercial Property Marketing – North West Design Agency – Property Marketing Agency
Posted by Jack Dyson on 18th September 2013
Announcements News PR
We are happy to announce that Creativeworld has officially joined the East Lancashire Chamber of Commerce, with immediate effect.
The East Lancashire Chamber now has over 1000 members, all of which come from a wide range of business sectors and industries, and share the benefits of a bespoke range of products and services.
As an organization, the Chamber provides business support services to the wider business community, with specific emphasis on gaining new markets, increasing sales and reducing costs. Guidance is given by experienced practitioners on how to be more competitive at home and overseas and extensive training is offered along the way.
Here at Creativeworld we have always placed local clients high on our agenda as we continue to work with them, move forward with new technologies, develop their marketing strategies and achieve successful results in the process.
Having been established and based in the heart of Lancashire for over 30 years, it is important to us to continue to support and work with local businesses, assisting them in the growth and development of their brands, producing innovative design, marketing and new media solutions along the way.
On the recent announcement Creativeworld’s Jack Dyson commented “Here at Creativeworld we have always placed local clients high on our agenda as we continue to work with them, move forward with new technologies, develop their marketing strategies and achieve successful results in the process. We are always looking for new ways to showcase our capabilities as creative marketing agency and joining the chamber provides us with the platform to do exactly that.”
The Chamber’s Head of membership Service, Darren Grantham added “We are delighted to welcome Creativeworld as our latest new Chamber member. We recognise the strength of Creativeworld’s brand nationally and we hope to work closely with them to develop strong local links with the business community of East Lancashire.”
To celebrate joining, we would like to welcome any fellow members of the East Lancashire Chamber to visit our design studios in Altham for a complimentary, no obligation marketing review with our award winning team of experts.
Posted by Jack Dyson on 16th September 2013
Advertisements Branding Corporate Identity Marketing News Social Media
As many of our followers will know, Team Creative have been very busy promoting the latest addition to F. Ball and Co’s Performance range… Stopgap 1200Pro.
The latest competition has seen the more creative members of the UK’s Contract Flooring community working hard and submitting more and more impressive photography, showing the world exactly what they think of this fantastic product and how they position it above other products currently available.
Twitter is absolutely buzzing about this great product with new updates steadily arriving every day… so if you’re not yet following @FBallUK – start today!
Here are just some of just some of the latest ones that really caught our eye!
Posted by David Bates on 27th August 2013
Commercial Property Design Marketing News PR
Here at Creativeworld we are always on the lookout for ways in which we can help to reduce our carbon footprint as a business, ensuring we continue to do our bit to create a more sustainable and environmentally friendly future.
So when NB Colour Print got in touch with us about their exciting new Carbon Balance scheme we were of course keen to hear more about it and how we could get involved. We have enjoyed a fantastic working relationship with NB since 2011, who provide us with high quality printing solutions.
Now, since the introduction of their new carbon balanced paper ranges to our print projects we have been able to offset, through the World Land Trust, the equivalent of 3017 kgs of carbon dioxide since the turn of the year. This work will enable the World Land Trust to preserve 253m² of critically threatened tropical forest at WLT carbon balanced paper project sites.
We are continually looking for new ways to engage with our clients and bring added value to the core services we offer. The NB Carbon Balancing scheme is one such opportunity to bring extra value to our printing and with no extra cost to our clients.
One of NB Colour Print’s Key Account Managers, Iain Bennett, recently dropped in on our Studio Director, Michelle Youle, and presented her with a certificate explaining how much Carbon had been offset by our activities since the beginning of 2013. Of the recent award Michelle commented, “We are continually looking for new ways to engage with our clients and bring added value to the core services we offer. The NB Carbon Balancing scheme is one such opportunity to bring extra value to our printing and with no extra cost to our clients. ”
With over 30 years’ experience in the industry, providing our clients with a host of multidisciplinary creative design services from initial consultation and visualisation through to realisation, we were early adopters of the exciting new scheme. We are always keen to promote our corporate social responsibility and using NB’s Carbon Balanced Papers gives us another opportunity to do so; we quickly recognised the potential benefits we could gain from it as a business.
“The Creativeworld team have been so successful in their endeavours that to date, they have offset over three tonnes of Carbon Dioxide. This has saved over 253m² of critically endangered rainforest. Here at NB Colour Print, we’d like to congratulate Creativeworld for all their hard work and look forward to working with them to provide even more environmentally friendly print solutions in the future.” Iain Bennett added.
Posted by Jack Dyson on 5th August 2013