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Property Marketing Agency, Creativeword, Produce Marketing Particulars for Cushman & Wakefield for St. Enoch Shopping Centre

Commercial Property Design Marketing News PR Website

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The city of Glasgow is recognised as one of the most dynamic and vibrant locations in Europe and can not only boast being the largest in Scotland but it has also recently been ranked the best retail centre in the UK outside of London.

So when one of the most iconic retail investments in the city became available for acquisition in June 2013 leading property agency, Cushman & Wakefield, required a property marketing agency that could create a bespoke marketing strategy.

At Creativeworld we were exclusively instructed by the Cushman & Wakefield investment team to develop a strategic marketing campaign for the newly available St. Enoch scheme ready to put to the market. Having worked in the commercial property marketing industry for over 20 years we were able to identify immediately what the shopping centre required in order to appeal to potential investors. On the recent collaboration Creativeworld’s James Wood commented. “We were thrilled to have been approached by Cushman & Wakefield on this their latest investment opportunity; we were always keen to get involved with this project as soon as we heard about it. We have been working with Cushman & Wakefield on a number of their exciting investment opportunities in recent months, which have seen us develop an exciting range of marketing portfolios with them in recent times.”

We were thrilled to have been approached by Cushman & Wakefield on this their latest investment opportunity; we were always keen to get involved with this project as soon as we heard about it.

St. Enoch occupies a pivotal position in the heart of Glasgow city centre giving it a prime retail pitch and currently comprises 824,000 square feet of retail and leisure space across 116 separate units, attracting with it over £1.89 billion of comparison goods spend per annum.

The centre itself was originally developed in 1989 and following a substantial £150m refurbishment and extension, which was completed in 2010, now provides a modern shopping environment to some of the UK’s largest retail chains.

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In order to best showcase what the centre had to offer in its entirety our design team firstly produced a bespoke 32 page, case bound brochure, showcasing both aerial and location photography, custom drawn sit maps and charts where designed and included detailed in-depth analysis of the site’s financial standings, including tenancy schedules. The portfolio was also built into an interactive brochure format allowing the Cushman & Wakefield agents to easily send information through to interested parties.

As part of the marketing package a custom built interactive website was designed and developed. The site included fully downloadable documentation, which could be accessed through a secure login data room. Downloads could also be monitored through a statistics segment.

Posted by Jack Dyson on 5th December 2013

Commercial Property Marketing Agency, Creativeword Complete Major Marketing Campaign For Latest Cushman & Wakefield Retail Investment

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The city of Aberdeen, known as the “Oil Capital of Europe” to many, can boast having the UK’s most vibrant economy outside of London. It is a city of exceptional financial strength, which has thrived even through the current economic struggle we currently find ourselves emerged in.

So when one of the city’s largest investment opportunities became available for acquisition earlier this year, leading property agency, Cushman and Wakefield, were keen to bring in a commercial property marketing agency that had the pedigree and expertise to market such a scheme.

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Bon Accord & St. Nicolas shopping centres dominate Aberdeen’s city centre retail offering, with a combined annual footfall of over 13 million visitors a year.

With our reputation in commercial property marketing and with our ever growing collection of bespoke investment portfolios under our belt, we were exclusively appointed by the Cushman & Wakefield retail investment team to create and produce a full marketing campaign for the prestigious investment opportunity. On the recent news Creativeworld’s very own James Wood commented. “When a scheme of this nature becomes available to the market it is important for us as a creative agency to be able to take as much pressure off the client as possible, allowing them to focus on the sale of the investment, which in turn allows us to do what we do best. We have always enjoyed a strong working relationship with the Cushman & Wakefield team; they know what we are capable of and know how we pride ourselves on our high quality of service and design.”

We felt that Creativeworld understood our requirements and we were particularly impressed with the speed and accuracy that our edits to the brochure were made.

As a leading property marketing agency posing unparalleled experience, for well over 20 years, we were able to offer all the required skillsets and guidance needed to create stunning digital and printed literature of the highest quality for the Bon Accord & St. Nicholas scheme.

Time management plays a huge role in what we do here, from the organisation of onsite photography through to the designing of maps, charts and page layouts, it all has to be done within the time frame provided by the client.  James added.

When instructed on a job of this scale, it’s important to first identify what is required and to act on it swiftly, something the Creativeworld team are more than capable of doing. A bespoke, 72 page, portfolio was produced, filled with artistic photography of the property, custom maps and charts designed and included detailed in-depth analysis of the site’s financial standings, along with information about the area’s unique history and heritage. The portfolio was also built into an interactive brochure format.

Bon_Accord

To compliment this, a custom built interactive website was designed and developed. The site included a variety of fully downloadable documentation, which could be accessed through a secure login data room. Downloads could also be monitored through a statistics segment, with site traffic readily available to the vendor when called upon.

On the recent work Cushman & Wakefield’s Imogen Bryan added Creativeworld worked incredibly efficiently to create the right brochure for our prime shopping centre investment sale: Bon Accord and St Nicholas in Aberdeen. We felt that Creativeworld understood our requirements and we were particularly impressed with the speed and accuracy that our edits to the brochure were made.”

Posted by Jack Dyson on 23rd October 2013

Lancashire marketing agency, Creativeworld, launch another exciting new e-commerce website for one of our favourite long-term clients

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Composites4u is a subsidiary of Cristex Ltd., and was created specifically to meet the need for high quality composite fabrics in smaller quantities than could be previously purchased from Cristex.

Composite4u now ensures that orders for high-specification composite materials in any quantity are readily available to anyone wishing to purchase them, all from a vast range of the very best specialist fabrics and resins available today.

The new Composites4U website brings together this unique range of specialised composite fabrics, produced by some of Europe’s leading manufactures, and its well-stocked distribution centre is located right here in the heart of Lancashire!

The organisation has an enviable range of customers such as Bombardier Aerospace, Airbus, Bentley Motors, Princess Yachts, Land Rover / Jaguar, McLaren, Spirit Aerospace, Sunseeker Yachts and Vestas… all of whom excel in their respective fields.

Having worked closely with the management of Cristex Ltd. for several years, made Creativeworld the ideal choice for the development of this latest addition to their services.

Likewise, the products that Composites4U have now made available to everyone (many of which are unique to Composites4U) are used in both Structural and Decorative applications in myriad products including: Aircraft Wings, Structural Parts for Fuselages, Hulls, Decks and Bulkheads, Tooling & Mould Making, Shower Trays & Basins, Horse Boxes, Skateboards, Bus & Coach Parts, Turbines (for both Wind & Sea), Automotive Trailers, Cycling Components, Music Cases, Bespoke Furniture, Rally Seats, Motorcycle Parts… the list goes on and on and the possibilities are infinite!

www.Composites4U.co.uk offer a huge variety of composite materials that cannot be found anywhere else, and all supplied to meet the highest quality standards. All materials supplied by Composites4U have been produced in UK and Europe by the World’s leading Manufacturers and all meet ISO 9001 approval.

Creativeworld’s Marketing Manager, David Bates, commented on the recent job “Having worked closely with the management of Cristex Ltd. for several years, made Creativeworld the ideal choice for the development of this latest addition to their services. In understanding the way that Composites4u’s new website needed to operate, the Creativeworld team made the process as painless as possible, providing expert advice and recommendations as to how best achieve the ideal platform to deliver exactly what was required. We wish the Composites4U team every success and look forward to developing our fantastic working relationship long into the future”

So make sure you share this announcement with your colleagues and friends … you never know, you might just be providing the answer to their quest for Specialist Composite Materials.

You can visit the new website at www.composites4u.co.uk, ‘Follow’ them on Twitter or ‘Like’ them on Facebook.

Posted by Jack Dyson on 30th July 2013

Leading Property Marketing Agency, Creativeworld, Appointed to Produce Sale Particulars for the £250 million pounds Britannica Portfolio

Announcements Commercial Property Design Interactive Marketing News PR Website

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May 2013 saw one of the UK’s most dynamic investment opportunities, Britannica Portfolio, become available for acquisition as property agency, Coady Supple, were brought in by Grant Thornton to market the estimated £250 million pounds shopping centre portfolio to market.

The fund was established to develop a property portfolio of shopping centres by ING Real Estate Investment Management (REIM) in November 2004.

The diverse property portfolio opportunity with over 700 tenancies, from seven geographically diverse locations, offers a unique opportunity to acquire eight established shopping centre investments with excellent opportunities to enhance performance and added value in the future.

Our team was invited by Coady Supple to create a specialist property marketing package for the portfolio back in February as they sought to build a tailor-made strategy ready to go to the market for early May. Creativeworld’s MD Clive Wood, said, when asked about the recent work “Property Portfolios of this size and stature don’t become available to the market every day; this was a truly bespoke set of assets that required us create something extra special. It’s important to really get investors excited by what they are seeing from the outset and I think we have achieved this with what we have created here.”

It was decided between Coady Supple and ourselves that the portfolio, which now boasts shopping centres in Ashford, Bootle, Durham, Irvine, Leicester, Oldham and Wellingborough would benefit from both a custom built website and data room as well as the production of an oversized A4 portfolio and ibrochure.

It’s important to really get investors excited by what they are seeing from the outset and I think we have achieved this with what we have created here.

We firstly arranged for both aerial and location photography of each site, ensuring that the timing of the shoot and weather conditions were both suitable. It’s important to get these elements perfect from the start as the photography of these investments plays a major role in the overall design and ultimately the feel of the marketing literature we create. For a lot of potential investors these photos will be the first they will see of the centres so it’s imperative that the photos show off the locations in their best light.

With the photography signed off and approved an oversized A4 d-ring binder was designed and produced, with inner pages featuring a variety of custom drawn maps of each of the eight schemes, along with a detailed in-depth analysis report of the site’s financial offering. In addition it also included information on each of the centre’s location and surrounding area.

We also designed an interactive website and data room platform as part of the marketing package. The website featured fully downloadable documents which could be accessed through a secure login system. All downloads could be monitored through a statistics segment, allowing the vendor to monitor the activity of interested parties.

The Britannica Portfolio was acquired in June 2013 by Kennedy Wilson after contracts were exchanged with administrator Grant Thornton; the agreed fee is thought to have been close to the £250 million pounds price sought by Coady Supple.

Posted by Jack Dyson on 29th July 2013

Leading property marketing agency, Creativeworld, create new marketing material for Deva City Office Park, Manchester

Branding Commercial Property Corporate Identity Design Interactive Marketing News PR Website

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The city of Manchester is renowned for being home to some of the North West’s finest office environments available, offering a fantastic return on investment to tenants currently situated in the area.

Deva City Office Park, situated in Manchester city centre, is one of the region’s most iconic office schemes currently available for lease, offering competitive unique accommodation with the benefits of city centre amenities and a host of public transport links nearby. Deva City Office Park is the space with a difference.

Our team at Creativeworld has been working with property fund managers and owners, Highcross, on their development of Deva City Office Park scheme for a number of years, having been originally commissioned back in 2011 to create a bespoke marketing package for the site’s launch to the market. Creativeworld Partner, Simon Swindells, commented. “We have a very strong understanding of how Highcross operate and how they like to present their properties to the market, which comes from us having worked successfully with Highcross for a number of years now on a variety of their schemes. We offer a wide range of experience and expertise to the market, allowing us to design and create work that is both innovative and relevant to the industry, which is something we pride ourselves on at Creativeworld.”

The latest marketing literature we produced, which was unveiled to the North West commercial property market in June, included a flexible updatable folder and a variety of promotional inserts, demonstrating the scheme’s key features and selling points. The printed material featured a spot uv finish throughout along with a 5 colour process to incorporate a silver metallic finish.

We always take the time and trouble to evaluate the UPS of our client’s schemes in order to deliver the right product; it has to be engaging and visually appealing.

Since we got to network with a Melbourne printing company we got to use a new striking location where internal photography was also taken, along with the design and installation of new letting signage. To coincide with these, the existing Deva City website was also overhauled and rebranded to complete the makeover.

Deva City Office Park is a unique environment which offers so much as a business location; we wanted to get this across with the latest set of marketing. What we produce plays such an important role in creating the right impression for our client’s properties. We always take the time and trouble to evaluate the UPS of our client’s schemes in order to deliver the right product; it has to be engaging and visually appealing.Simon added.

Joint agents for the Deva City scheme include CBRE, Edwards & Co and Canning O’Neill.

www.devamanchester.co.uk

 

Posted by Jack Dyson on 15th July 2013

North West Digital Marketing Agency, Creativeworld, launch international website for global logistics giants Suttons Group

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When it comes to specialist logistics operators they don’t come much bigger than Suttons Group. Established in 1926, Suttons is one of the fastest growing businesses in the UK, specialising in the transport of bulk liquids, powders and gases around the world.

The Group, has four subsidiaries focusing on bulk international transport, road tanker transport, UK warehousing and chemical drumming, and has offices in Europe, the Far East, Middle East and the US. Since the launch of their original website back in 2006, the company has expanded on a global level and required a website to reflect UK and international operations.

This is where the innovative design and marketing skills of our team at Creativeworld came in. As one of Lancashire’s leading digital design agencies, we were exclusively appointed back in November 2012 to design and develop a brand new corporate website that would go out to a worldwide audience.

This is a website that will be viewed on an international level, which is huge for us as a business.

We have enjoyed a fantastic working relationship with Suttons in recent years, having worked on a variety of different marketing schemes for them. Clive Wood, Creativeworld Managing Director added It’s rewarding to know that an organisation with the calibre of Suttons has the confidence in us as a creative design agency to produce something of such importance. This is a website that will be viewed on an international level, which is huge for us as a business.

The brief was to produce something that reflected the company’s brand identity and get across the wide variety of logistics services the company offers. It was also important for the website to have the ability to accommodate multiple languages.

With this in mind, the team set to work on creating something truly bespoke and innovative to Suttons. The website features an opening page that adjusts according to your location current ip address, meaning whether you’re in China, Great Britain or Saudi Arabia it speaks the appropriate language. The opening page also shows a location relevant image, giving the user a more personal first impression.

There is more to it than just building a fancy website for a client; it’s important you have an understanding of what the company wants to achieve long term. You have to consider their marketing strategy and work with it. Clive added.

 

http://www.suttonsgroup.com/uk/home

 

Posted by Jack Dyson on 12th July 2013

Lancashire Marketing Agency, Creativeworld offer bespoke marketing services for the sale of famous London landmark, Old Spitalfields Market

Branding Commercial Property Corporate Identity Design Interactive Marketing News PR Website

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The city of London is home to some of the UK’s oldest and most renowned British institutes, which are synonymous with stability and longevity, representing one of the world’s premier financial districts and the UK’s economic hub.

April 2013 saw one of the capital’s most prestigious and historic shopping, event and entertainment destinations, Old Spitalfields Market, became available for acquisition when Irish based international property investment and development giants, Ballymore Group, unveiled their plans to release the scheme to the market, inviting offers in excess of 100 million pounds.

Our team at Creativeworld was exclusively appointed by Ballymore Group in March, after being recommended by property agency specialists Coady Supple, to offer experienced commercial property marketing expertise to the newly available investment. Creativeworld’s MD, Clive Wood, commented on the recent collaboration. “We have been working with the partners of Coady Supple for a number of years having been appointed on a number of their new investment opportunities. They know just how much we pride ourselves on making the small details matter which is why they had no doubts in recommending us to Ballymore for this project. In this industry, each investment you are involved with is completely unique and you have to take that into consideration when you are looking to put it out to the market.”

The scheme quickly generated interest on a global scale and required a truly bespoke marketing strategy in order to reflect the character and personality of the landmark property.

Old Spitalfields Market is the centrepiece and cultural hub of an area undergoing a renaissance and which benefits from the adjacent physical economic change. The scheme is part of the engine room of a new and growing circuit for social, cultural and retail activity that is becoming known across the world.

The literature we produce can have a huge influence on their first impressions which could be the difference between making an offer and moving onto the next opportunity. We all know you only get one chance to make a first impression.

An oversized A4 case bound brochure filled with creative photography of the market’s everyday activity was produced. The 68 page brochure needed to capture the very soul and essence of Old Spitalfields Market and what it signifies, giving any reader a real taste of life in the heart of Central London.

To complement this, we created and produced a bespoke 44 page financial overview brochure, mirroring the creative brochure in both size and design layout. It featured a variety of custom drawn maps of the scheme, whilst also containing a detailed in-depth analysis report of the site’s financial structure and also included photography and additional information on the area’s unique history and heritage.

We also designed a tailor made website and data room platform as part of the scheme’s marketing strategy. The site featured a selection of fully downloadable documents which could be accessed through a secure login system. All downloads could be monitored through a statistics segment, with site traffic readily available to the vendor, allowing them to monitor the activity of interested parties.

When you are involved in a scheme of this nature you have a real responsibility to produce designs of the highest quality, making sure you tell the story of the development along the way. Potential investors want to see what sort of scheme they are going to be acquiring and what it has to offer. The literature we produce can have a huge influence on their first impressions which could be the difference between making an offer and moving onto the next opportunity. We all know you only get one chance to make a first impression.Clive added.

The scheme was acquired by New York based, private real estate investment firm, Ashkenazy Acquisition Corp. for £105 million pounds in May, who announced the deal on their company website.

www.osm-invest.com

 

Posted by Jack Dyson on 21st June 2013

Lancashire Marketing Agency, Creativeworld Launch Brand New Website For UK Leading Transportation Operator

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First Group

 

At Creativeworld we work with some of the world’s most prestigious and well established organisations. Our latest collaboration with the UK’s leading transportation operator, First Group, most certainly falls into this category.

We were exclusively appointed by First Group in February 2013 to design, develop and build a bespoke interactive website for their First Education & School Travel division, providing travel inclusive high quality, affordable trips for schools and groups across the UK. Creativeworld’s Sales and Marketing Manager, David Bates, commented on the latest project. “It’s always exciting when a company of First Group’s size commissions our services, and it’s a real testament to the highly skilled teams we have in-house that we can attract such prestigious clients.”

First Group required a brand new website to showcase them not only as a successful business but also their huge range of Education & School Travel services on offer, with emphasis on their USP’s and added value when providing residential visits for schools by providing a unique, all-inclusive one-stop shop service.

“As a creative design agency understanding the direction your client wants to move in from the very start makes it easier to create and develop something that is both unique and bespoke to them, nobody knows their audience better than they do after all.”

The new site needed to appeal to both pupils and parents alike, inspiring them to take part and ultimately see them buying into the company’s products. It was equally important that it was appealing to the teachers appointed to organising the school trip too.

With that in mind we wanted to create a bright, image driven web site containing succinct and descriptive messages that would appeal perfectly to the right target audience. This was first and foremost in our minds when designing the site. “As a creative design agency understanding the direction your client wants to move in from the very start makes it easier to create and develop something that is both unique and bespoke to them, nobody knows their audience better than they do after all.” David added.

The completed website, which officially went live on the 24th May 2013, is filled with a whole host of features including interactive venue map and fully downloadable documentation sections, now provides easily accessible information and clearly demonstrates the fact that First Group Education & Travel provides a unique and personal service. The site is further enhance through the inclusion of a fully bespoke, integral content management system (CMS) enabling the First Education & Travel team to update and populate areas of the site content with confidence as their service offerings develop and grow.

The site of course includes full traffic analysis, enabling the First team to better understand market demands and trends as they evolve. “First Group are thrilled with the end results, as are we – the look and feel of the website is fantastic and the simplicity of the navigation offers users a relaxed and enjoyable experience. We are really looking forward to developing our relationship with First Group and cannot wait to start on their next project.”

 

To celebrate the launch of the new website, First Education & School Travel also commissioned a bespoke mailing device to be included in the next First Education & Travel mailshot. While remaining true to the overall design of the new website, the mailer includes details of how to win an ‘all-expenses paid Free School Trip’ 30 pupils and 4 staff for one lucky entrant worth in the region of £4500.00!

So if you’re a teacher and would like to enter the competition to win your class an all-inclusive Free School Trip with activities – you can enter now by visiting the new website at: www.firsteducationandschooltravel.co.uk

 

Lancashire design agencynorth west marketing agency - Lancashire SEOLancashire digital marketingnorth west websites 

Posted by Jack Dyson on 29th May 2013

North West Design Agency, Creativeword complete SouthGate Bath marketing literature for Jones Lang LaSalle

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December 2012 saw the team at Creativeworld exclusively appointed by commercial property agency giants, Jones Lang LaSalle, to design and produce all marketing literature for their recently commissioned investment opportunity, SouthGate, Bath.

SouthGate, since its opening in 2010, has grown to become one of the area’s most popular regional shopping destinations, offering 38,369 square metres of retail and leisure space accommodated in a unique open street mall in Georgian style architecture.

With a development of such grand stature and history, it was important for Jones Lang LaSalle to bring in a creative marketing agency that has the specialist expertise to market such a scheme, and due to our great working relationship with them in recent years, the investment team had no doubt in their mind to appoint us.   Creativeworld’s MD, Clive Wood, commented on the recent appointment. “We have enjoyed a great working relationship with the Jones Lang LaSalle team over the years; they know what we are capable of as an agency and how we pride ourselves on the high quality of service we provide.”

Bath is a regional centre located in the south west of England in the county of Somerset. In 1987 the city was awarded status as a UNESCO world heritage site recognising its international cultural significance with major historic sites including the Roman Bath, Bath Abbey, Royal Crescent, and the historic Grade two listed Bath Spa Railway Station.

We have enjoyed a great working relationship with the Jones Lang LaSalle team over the years; they know what we are capable of as an agency and how we pride ourselves on the high quality of service we provide.

When appointed on a project of this scale, part of our job is to recognise what will be required in terms of marketing literature and to advise the agent and landlord what we feel will be necessary to best showcase the asset.   “When a scheme of this nature becomes available to the market, it is important to get every component planned, prepared and organised from the offset. By doing this it allows us to produce designs of the highest quality within the time constraints provided.” Clive added.

A 44 page case bound, oversized A4 brochure was produced, filled with aerial and location photography of the scheme, custom maps and charts, a detailed in-depth analysis of the site’s financial standings, along with information about the area’s unique history and heritage. The brochure was also created in an interactive format, making it easily accessible.

To complement this, a custom built interactive website and data room was designed and developed. The site includes a selection of fully downloadable documents, which can be accessed through a secure login system. All downloads can be monitored through a statistics segment, with site traffic readily available to the vendor when called upon, allowing them to monitor the activity of interested parties.

http://southgate-bath-investment.com/

 

Posted by Jack Dyson on 14th May 2013

Lancashire Marketing Agency, Creativeworld – Continuing to Deliver High Quality Marketing Solutions For SJA Film Technologies

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At Creativeworld we work with organisations located around the world, taking us to some of the farthest corners of the globe, producing truly innovative design and marketing solutions along the way.

While this is something we are extremely proud of, as one of the North West’s leading design agencies we also take great pride in working with local businesses here in the heart of the region, and they don’t come much more local than our friends at SJA Film Tech.

Established in the summer of 2003, SJA started life as a slitting, rewinding and film supplier. As their business quickly grew, their range of products and services also expanded to include salvage work, degradable films, cast and oriented polypropylene, sandwich lidding films and release liners, as well as de-spooling and silicone coating services, to an extensive customer base…and all from their headquarters in Altham.

The quality of work the Creativeworld team has produced over the years for us has been key to us growing as a business.

Now, ten years later, SJA is a leading supplier of ‘Single Ply and Laminate Substrates’ and has grown to become a major player within their industry. They can also boast an international clientele base from all over the globe, as well as the UK market.

The quality of work the Creativeworld team has produced over the years for us has been key to us growing as a business and in turn has led to us developing contracts all over the world; we are now working with businesses in Australia, Finland and Portugal. Says SJA, General Manager, Paul Scott-Bates.

2008 saw SJA and Creativeworld beginning to work together on a variety of exciting projects. Initially re-energising the SJA corporate identity brand, immediately followed by the creation of a custom built interactive website, offering news updates, mailing campaign capabilities and CMS, design and creation of mailshots, photography, and exhibition concept design and production.

 Since the launch of the new site the Creativeworld team created for us, back in 2009, we have seen our analytics and traffic activity grow some 400% from the old, which has without a doubt played a huge role in use securing contracts globally as well as in the UK. It has enabled us to reach out to the niche markets we now work in which wouldn’t have otherwise found us.” Paul added.

Most recently we have designed a new corporate exhibition system for SJA, which will take centre stage at the ‘ICE Europe’ exhibition in Munich later this month. This will be the first exhibition of its kind that the company has been involved with as they look to expand to an even wider audience.

You can view SJA Film Tech’s website here: www.sjafilmtech.com

 

SJA Film Tech website

Posted by Jack Dyson on 4th April 2013